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Corporate blogging

At work, we'll start brainstorming how certain tools such as blogs, wiki's, etc. can add value to our organization. I realize that blogging can be a very useful tool, however, with very-busy-people, are the returns (whatever they are - from a knowledge management point-of-view) worth the effort (resources, time, money, committment, etc.)?

I feel yes, but in some circumstances, the caveats can weigh heavily on the negative side of that equation.

I haven't though much about this yet, but I'll just start practicing by blogging more.

Comments

the returns may be worth the effort, if your corporation values certain things like transparency, immediate communication, distributed workflow, online collaboration, and formative ideas in process that haven't been finalized or vetted or approved

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